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14 percent of phishing scams may be successful, says IU

posted by Allison on October 19th, 2006 in PhishTank, Phishing news, Data

The phish fighters at Indiana University’s School of Informatics today released the findings of a study [PDF] that evaluates the success rate of various types of phishing scams. The study, titled “Designing Ethical Phishing Experiments: A study of (ROT13) rOnl query features,” was also covered by Network World.

The researchers simulated a phishing attack by sending out bogus e-mails claiming to be from eBay and including what looked like a link to eBay. When all was said and done, 14 percent of the e-mail recipients clicked the link, suggesting that one in six people who receive phishing e-mails visit the phishing site.

I commend IU for exposing that maybe phishing is a bigger problem than people realize.

7 Responses

  1. Terry (clubjuggle)

    Thanks for posting this. What’s most troubling to me is that this is the percentage of users who respond within the first 24 hours. I’m finding that in many cases an entry seems to take longer than that to get validated. This suggests that by the time an entry gets validated, most of the damage might already be done. If that’s truly the case, then we need to find ways to speed up the process, and part of that might be reducing the lag time between when an entry is submitted and when it hits the queue.

  2. Moike

    Along the lines of Terry’s concern - Some entries have had voting disabled as being offline, despite coming up in a browser and still being spammed out. For Example -

    http://www.phishtank.com/phish_detail.php?phish_id=19663

    Obviously ‘meanoldmen.dk’ is too lazy to be bothered with a takedown despite also having a report via Spamcop. That URL will never be included in SURBL.

  3. priruss

    The threadline/premise of this entry is flawed from
    the get-go. Simply clicking on a phishing link to
    test it for viability (as I routinely do before
    reporting the link to the authorities) does not
    mean that the phish was “successful”.

  4. Bill Gram-Reefer

    InternetPerils exposes phishing cluster at German ISP

    http://www.internetperils.com/perilwatch/20060928.php

  5. Terry (clubjuggle)

    priruss, I encourage you to read the study. It looked not only at whether the individuals clicked the links, but whether they provided sensitive information after doing so.

  6. micha

    @ Moike
    Exactly. Besides the fact that it takes too much time for some (very) obvious positive URLs to finally get tagged valid, the same counts for trolls (KackMoKid, jkrieger3, bluedevil …) which results in waste of _very_ valuable resources.

    @Terry
    If you by any chance have spotted the log files of login attempts, which are saved at some phish locations …
    They show, that some people even try to login twice (with same username and password) because they must think, they mistyped the first time:-/
    Much to do.

    Regards,
    Micha
    [KL Japan]

  7. Bota

    Heck, I click on ALL of them! It doesn’t mean I’ve been fooled.

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